Course Overview

The Principles of Marketing CLEP exam is designed to test the student on the material covered in a typical undergraduate introductory college course on marketing. InstantCert's course for this subject will quickly bring you up to speed on the various aspects of marketing, such as marketing strategy planning, consumer and organizational markets, the marketing mix, etc.

Topics Covered in This Course

Role of Marketing in a Firm

Marketing concept
Marketing strategy
Marketing environment
Marketing decision system

Target Marketing

Consumer behavior
Segmentation
Positioning

Marketing Mix

Product and service management
Branding
Pricing policies
Distribution channels and logistics
Promotion
Marketing application in e-commerce

Customer Test Results for the Marketing CLEP

355 users submitted test results since January, 2009
352 of those users reported a passing score (99%)


The following are a sample of the test results submitted by members who’ve taken the Principles of Marketing CLEP exam after using InstantCert’s study program. These are unfiltered, unedited results and this list is automatically updated to show the ten most recent results:

December 27, 2012 User  passed with a score of 65 out of 80
January 24, 2012 User  passed with a score of 69 out of 80
January 19, 2012 User  passed with a score of 66 out of 80
January 13, 2012 User  passed with a score of 51 out of 80
January 13, 2012 User  passed with a score of 66 out of 80
January 9, 2012 User  passed with a score of 72 out of 80
January 9, 2012 User  passed with a score of 71 out of 80
January 7, 2012 User  passed with a score of 52 out of 80
January 1, 2012 User  passed with a score of 63 out of 80
January 1, 2012 User  passed with a score of 61 out of 80

Free Sample Of Marketing CLEP Questions

Get a taste of the InstantCert study experience with five actual flashcards pulled from our database. Remember, you're not expected to know anything about the subject beforehand. Just read the question, think about what the answer might be (typing it is optional), and then click "Continue" when you're ready to see the answer and explanation.

Question 1 of 5

____________ is the process of determining goods or services that there is a demand for, and then developing, pricing, distributing, and promoting those products and services to make a profit.


Your Answer:  

Related Exams with Overlapping Subject Matter

The Principles of Marketing exam does not have significant overlap with any of the other CLEP or DSST exams, although it's generally a good idea to take it back-to-back with other business exams such as Principles of Management, Principles of Supervision, and Organizational Behavior.