InstantCREDIT Course

Principles of Marketing


This course takes a look at marketing, from both the strategic and tactical aspects that businesses must understand in order to address market concerns. It covers the high level theories of marketing, and then describes the more focused strategies and tactics to build a strong marketing mix, centered on the “4 P’s” of product, placement, promotion and pricing.

At a Glance

Course Value: 3 Credit Hours
Course Level: Lower-Level Undergraduate
Course Length: 53 lessons
🗎 Download Syllabus in Word Format

Course Outline

Click on a chapter name below to expand and see the lessons contained in that chapter.

Ch. 1: An Overview of Marketing
- 1: A Definition of Marketing and Marketing Management Philosophies
- 2: Differences Between the Sales and Market Orientations, and Why Study Marketing
Ch. 2: Strategic Planning for Competitive Advantage
- 3: Strategic Planning
- 4: The Marketing Plan
- 5: The Final Components of the Marketing Plan
Ch. 3: Ethics and Social Responsibility
- 6: Ethics and Social Responsibility in a Civil Society
- 7: Ethical Behavior in Business
- 8: Corporate Social Responsibility
Ch. 4: The Marketing Environment
- 9: The Marketing Environment and Social Factors
- 10: Population Demographics
- 11: Ethnic Demographics
- 12: Economic Factors, Technology and Innovation
- 13: Political, Legal and Competitive Factors
Ch. 5: Developing a Global Vision
- 14: Global Marketing and Global Firms
- 15: The Global Market External Environment
- 16: Global Marketing and the Marketing Mix
Ch. 6: Consumer Decision Making
- 17: Understanding Consumer Behavior
- 18: Consumer Buying Decisions, Involvement and Decision Making
- 19: Cultural and Social Influences on Consumer Buying Decisions
- 20: Individual and Psychological Influences on Consumer Buying Decisions
Ch. 7: Business Marketing
- 21: An Intro to Business-to-Business Marketing
- 22: Categories of Business Customers and Business Versus Consumer Markets
- 23: Business Products & Business Buying Behaviors
Ch. 8: Segmenting and Targeting Markets
- 24: Markets and Market Segments
- 25: Segmenting Consumer Markets
- 26: Steps and Strategies for Segmentation of Business Markets
Ch. 9: Marketing Research
- 27: An Overview of Marketing Research
- 28: Technology, Competitive Intelligence, and Market Research
Ch. 10: Product Concepts
- 29: Product Concepts
- 30: Product Branding, Packaging, and Warranties
Ch. 11: Developing and Managing Products
- 31: New Product Development
- 32: Product Success and the Product Life Cycle
Ch. 12: Services and Nonprofit Organization Marketing
- 33: Services Marketing and the Gap Model of Service Quality
- 34: The Services Marketing Mix
- 35: Services Marketing and Global Issues
Ch. 13: Supply Chain Management and Marketing Channels
- 36: Supply Chains and Supply Chain Management
- 37: Key Processes of Supply Chain Management
- 38: Sustainable Supply Chain Management and Trends
- 39: Marketing Channels
Ch. 14: Retailing
- 40: Types of Retailers
- 41: Retail Operations, Strategies, and Additional Issues
Ch. 15: Marketing Communications
- 42: Marketing Communications and Promotions
- 43: Promotional Goals and the Promotional Mix
Ch. 16: Advertising, Public Relations, and Sales Promotions
- 44: Advertising
- 45: Media Decisions in Advertising
- 46: Public Relations and Sales Promotions
Ch. 17: Personal Selling and Sales Management
- 47: Personal Selling
- 48: The Selling Process
- 49: Sales Management and Customer Relations Management
Ch. 18: Social Media and Marketing
- 50: Social Media Campaigns and Consumer Behavior
- 51: Social Media Tools and the Social Marketing Plan
Ch. 19: Pricing Concepts
- 52: Pricing Concepts
- 53: Setting Price, Legal Constraints, and Pricing Tactics

Course Requirements

All of our courses are scored on a 1,000 point scale. You must accumulate a total of 700 points in the course to pass the course. Below is the breakdown of how points are allocated:

Study Questions300 points
Graded Exam #1100 points
Midterm Exam200 points
Graded Exam #2100 points
Final Exam300 points

For additional details on the assignments, exams, and retake policies, check the syllabus for this course (link provided near the top of this page).

Exam Proctoring

The Final Exam for this course is administered in conjunction with a 3rd party online proctoring service, PSI Services' RPNow. RPNow proctoring allows you to take the exam on a desktop or laptop computer from anywhere you have internet access at any time, no scheduling required.

Proctoring costs $15 (paid directly to PSI Services at the time of the exam) and is ONLY required for the final exam.

Earning Credit for this Course

This course has been reviewed by ACE Credit and is recommended for 3 lower-level credit hours. Upon successful completion of this course, it will be added to your ACE transcript which is then sent to your school to be evaluated for transfer credit.

➡ Link to our ACE National Guide profile

Getting Started

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