Content Plan for This Page
This is the pricing page at /pricing/. Target keywords: "instantcert discount code" (41.7% conv rate), "instantcert coupon" (47.4% conv rate), "discount code for instantcert" (57.8%), "instacert coupon" (73.2%). These are near-certain buyers — highest priority after branded search.
This page should include:
- Active discount/promo section at the top — If there's a current promo code, show it prominently. If not, say so honestly ("We don't currently have a discount code, but here's the best value plan:"). Don't hide the ball — these users are ready to buy.
- Pricing cards — Monthly ($20/mo) and 6-Month ($108 / save 10%). Same cards as study guide pages but without the per-exam copy.
- What's included — Access to all 60+ study guides, practice tests, community, app, 30-day guarantee.
- Value comparison — One college course = $1,000+. InstantCert = $20/mo. Help them feel smart for choosing this.
- 30-day guarantee details — Full refund, no questions asked, email to request.
- FAQ
- Can I cancel anytime? Yes.
- Do I get access to all study guides? Yes, all 60+.
- Is there a free trial? You can try risk-free with the 30-day guarantee.
- Do you offer military discounts? Address this if applicable.
Note: The high conversion rates on coupon/discount terms in paid search means this page has strong purchase intent. Keep it fast, direct, and friction-free. Don't make them hunt for the CTA.