CLEP* Study Guide

Principles of Marketing

The only study guide that teaches you what you need to know to pass the Principles of Marketing exam (with no prior knowledge needed), and is constantly updated based on student feedback to guarantee you the best possible results.

About the CLEP* Exam

The Principles of Marketing CLEP exam is designed to test the student on the material covered in a typical undergraduate introductory college course on marketing. InstantCert's course for this subject will quickly bring you up to speed on the various aspects of marketing, such as marketing strategy planning, consumer and organizational markets, the marketing mix, etc.

Topics Covered in this Course

Role of Marketing in a Firm
Marketing concept
Marketing strategy
Marketing environment
Marketing decision system
Target Marketing
Consumer behavior
Segmentation
Positioning
Marketing Mix
Product and service management
Branding
Pricing policies
Distribution channels and logistics
Promotion
Marketing application in e-commerce

Customer Test Results for this Exam

1321 users submitted test results since January, 2006.
1279 of those users reported a passing score (97%).

Below are ten of the most recent user-submitted test results. These are unfiltered, real results that were submitted by InstantCert students:

Date of Exam	Result	Score
Oct 25, 2023	passed	68
Sep 11, 2023	passed	62
Sep 5, 2023	passed	56
Aug 30, 2023	passed	71
Aug 21, 2023	passed	63
Aug 10, 2023	passed	53
Jul 27, 2023	passed	55
Jul 11, 2023	passed	76
May 23, 2023	passed	63
May 5, 2023	passed	60

Live, unfiltered results posted by InstantCert students

Practice Tests Now Available!

In addition to our flashcard-based study guides, we now also offer full-length practice tests for this subject. Click here to see more details on our Principles of Marketing CLEP Practice Tests.

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