CLEP* Study Guide
Principles of Marketing
The only study guide that teaches you what you need to know to pass the Principles of Marketing exam (with no prior knowledge needed), and is constantly updated based on student feedback to guarantee you the best possible results.
About the CLEP* Exam
The Principles of Marketing CLEP exam is designed to test the student on the material covered in a typical undergraduate introductory college course on marketing. InstantCert's course for this subject will quickly bring you up to speed on the various aspects of marketing, such as marketing strategy planning, consumer and organizational markets, the marketing mix, etc.
Topics Covered in this Course
Role of Marketing in a Firm
Marketing concept
Marketing strategy
Marketing environment
Marketing decision system
Target Marketing
Consumer behavior
Segmentation
Positioning
Marketing Mix
Product and service management
Branding
Pricing policies
Distribution channels and logistics
Promotion
Marketing application in e-commerce
Customer Test Results for this Exam
1312 users submitted test results since January, 2006.
1269 of those users reported a passing score (97%).
Below are ten of the most recent user-submitted test results. These are unfiltered, real results that were submitted by InstantCert students:
| Date of Exam | Result | Score |
| May 23, 2023 | passed | 63 |
| May 5, 2023 | passed | 60 |
| Apr 21, 2023 | passed | 63 |
| Apr 3, 2023 | passed | 69 |
| Mar 31, 2023 | passed | 53 |
| Mar 27, 2023 | passed | 69 |
| Mar 18, 2023 | failed | 48 |
| Mar 11, 2023 | passed | 61 |
| Mar 6, 2023 | passed | 58 |
| Feb 28, 2023 | passed | 65 |
Try this Study Guide at NO Risk
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* CLEP is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product.
