CLEP* Study Guide

Principles of Marketing

The only study guide that teaches you what you need to know to pass the Principles of Marketing exam (with no prior knowledge needed), and is constantly updated based on student feedback to guarantee you the best possible results.

About the CLEP* Exam

The Principles of Marketing CLEP exam is designed to test the student on the material covered in a typical undergraduate introductory college course on marketing. InstantCert's course for this subject will quickly bring you up to speed on the various aspects of marketing, such as marketing strategy planning, consumer and organizational markets, the marketing mix, etc.

Topics Covered in this Course

Role of Marketing in a Firm
Marketing concept
Marketing strategy
Marketing environment
Marketing decision system
Target Marketing
Consumer behavior
Segmentation
Positioning
Marketing Mix
Product and service management
Branding
Pricing policies
Distribution channels and logistics
Promotion
Marketing application in e-commerce

Customer Test Results for this Exam

1179 users submitted test results since January, 2006.
1151 of those users reported a passing score (98%).

Below are ten of the most recent user-submitted test results. These are unfiltered, real results that were submitted by InstantCert students:

Date of ExamResultScore
Oct 23, 2020passed65
Oct 19, 2020passed61
Oct 16, 2020passed66
Sep 15, 2020failed36
Sep 11, 2020passed65
Sep 9, 2020passed55
Sep 8, 2020passed51
Aug 25, 2020passed66
Aug 25, 2020passed62
Aug 21, 2020failed48
Live, unfiltered results posted by InstantCert students

Try this Study Guide at NO Risk

Our Principles of Marketing CLEP Study Guide is covered by our 30-Day Risk-Free Unconditional Money Back Guarantee. Sign up now and put it to the test. If you don't like it, get your money back, no questions asked!

* CLEP is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product.

Our Study Guide:

- 336 flashcards with detailed explanations.
- Updated "Insider" tips from other students.
- NO prior knowledge required.
- 100% online. Start studying instantly.

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