InstantCREDIT Course

Introduction to Entrepreneurship


This course takes a more realistic, practice-based and inclusive approach to entrepreneurship than the typical course which tends to treat entrepreneurship in abstract terms. Students are introduced to the real-life actions and activities that entrepreneurs undertake, including how they navigate uncertain environments, how they create and test new ideas, how they learn from failure and how they act to support learning, instead of learning in order to act.

At a Glance

Course Value: 3 Credit Hours
Course Level: Lower-Level Undergraduate
Course Length: 56 lessons
🗎 Download Syllabus in Word Format

Course Outline

Click on a chapter name below to expand and see the lessons contained in that chapter.

Ch. 1: Entrepreneurship: A Global Social Movement
- 1: The Truth about Entrepreneurship
- 2: A Brief History of the Evolution of Entrepreneurship in the United States
- 3: Types of Entrepreneurship
- 4: The World is Participating in Entrepreneurship
Ch. 2: Practicing Entrepreneurship
- 5: Entrepreneurship Requires Action and Practice
- 6: The Five Skills Most Important to the Practice of Entrepreneurship
- 7: Entrepreneurship is More a Method than a Process
- 8: The Practice of Entrepreneurship: An Introduction
- 9: The Concept of Deliberate Practice
Ch. 3: Developing an Entrepreneurial Mindset
- 10: The Power of Mindset
- 11: The Self-Leadership Habit and the Habit of Creativity
- 12: The Habit of Improvisation and the Mindset as the Pathway to Action
Ch. 4: Supporting Social Entrepreneurship
- 13: The role of social entrepreneurship in society
- 14: Capital Markets for Social Entrepreneurs, and Stakeholders
- 15: Differences between Social Entrepreneurship and Corporate Social Responsibility
Ch. 5: Generating New Ideas
- 16: The Entrepreneurial Mindset and Opportunity Recognition
- 17: Two Pathways to Opportunity Identification
- 18: From Idea Generation to Opportunity Recognition
Ch. 6: Using Design Thinking
- 19: What is Design Thinking?
- 20: The Design-Thinking Process: Inspiration, Ideation and Implementation
- 21: Pathways Toward Observation and Insights
- 22: Interviewing As a Useful Technique for Identifying Needs
Ch. 7: Testing and Experimenting in Markets
- 23: What are Experiments?
- 24: Hypotheses and Customer Identification
- 25: Generating Data through Experimentation and the Power of Storyboarding
Ch. 8: Building Business Models
- 26: What is a business model?
- 27: The Customer Value Proposition and the Business Model Canvas
Ch. 9: Planning for Entrepreneurs
- 28: The Importance of Planning to Entrepreneurs, and the TRIM Framework
- 30: The Business Plan Debate
- 29: Plans Take Many Forms
Ch. 10: Creating Revenue Models
- 31: What is a Revenue Model?
- 32: Generating Revenue from Free, and Revenue and Cost Drivers
- 33: Pricing Strategies
- 34: Calculating Price
Ch. 11: Learning from Failure
- 35: Failure and Entrepreneurship
- 36: The Failure Spectrum
- 37: Getting Gritty: Building a Tolerance for Failurelure
Ch. 12: Bootstrapping for Resources
- 38: What is Bootstrapping?
- 39: Crowdfunding Startups and Entrepreneurship
Ch. 13: Financing for Startups
- 40: What is Equity Financing?
- 41: The Basics of Valuation
- 42: Angel Investors
- 43: Venture Capitalists
- 44: Due Diligence
Ch. 14: Developing Networks
- 45: The Power of Networks
- 46: The Value of Networks
- 47: Building Networks
- 48: Networking to Build the Founding Team
Ch. 15: Navigating Legal and IP Issues
- 49: Legal Considerations
- 50: Legal Mistakes Made by Startups
- 51: Intellectual Property
- 52: Global IP Theft and IP Traps
- 53: Hiring Employees
Ch. 16: Marketing and Pitching Your Idea
- 54: The Role of Marketing and Pitching, and the Basics of Marketing
- 55: Entrepreneurial Marketing
- 56: Marketing Yourself and the Art of Pitching

Course Requirements

All of our courses are scored on a 1,000 point scale. You must accumulate a total of 700 points in the course to pass the course. Below is the breakdown of how points are allocated:

Study Questions300 points
Graded Exam #1100 points
Midterm Exam200 points
Graded Exam #2100 points
Final Exam300 points

For additional details on the assignments, exams, and retake policies, check the syllabus for this course (link provided near the top of this page).

Exam Proctoring

The Final Exam for this course is administered in conjunction with a 3rd party online proctoring service, PSI Services' RPNow. RPNow proctoring allows you to take the exam on a desktop or laptop computer from anywhere you have internet access at any time, no scheduling required.

Proctoring costs $15 (paid directly to PSI Services at the time of the exam) and is ONLY required for the final exam.

Earning Credit for this Course

This course has been reviewed by ACE Credit and is recommended for 3 lower-level credit hours. Upon successful completion of this course, it will be added to your ACE transcript which is then sent to your school to be evaluated for transfer credit.

➡ Link to our ACE National Guide profile

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